About us

Every piece starts long before it’s worn. It starts with questions — about materials, people, impact and longevity.

We take time selecting fabrics and suppliers that make sense for how our pieces are meant to live: outside, in motion, and over time. Comfort, durability and responsibility are always part of the same decision.

Being based in Innsbruck, Austria, we actively work towards building a local network of suppliers whenever possible. From printing and embroidery to small production elements, we believe that our growth should also support the growth of others around us — while keeping our ecological footprint lower and our relationships closer.

Alongside local production, we also collaborate with partners in Portugal, China, Bangladesh and India. These are companies we trust — not just for quality, but for their values. Our partners work with recycled, bio and organic natural fibers, and follow production processes that actively measure and reduce environmental and social impact.

Ethical and fair treatment is non-negotiable. Across the entire production chain, we work with suppliers who respect people as much as the product itself. Certifications such as OEKO-TEX®, PETA, and other sustainability standards are part of this commitment — helping us stay accountable and transparent.

We don’t claim perfection. But we do believe in being ASAP — As Sustainable As Possible.

For us, creating new pieces means thinking beyond the product. It means choosing materials with intention, partners with integrity, and a process that reflects what we stand for.

Because what we wear should feel good
— in every sense of the word.

Inspire Adventure

Empower explorers to forge their own path and discover new horizons with courage and curiosity. We encourage an adventurous spirit that embraces challenges and growth at every turn.

Protect Nature

Create sustainable products that respect our planet by minimizing waste and using eco-friendly materials. Our commitment is to preserve the beauty of nature for generations to come through ethical practices and innovation.

Craft Quality

Deliver premium organic clothing built to last, combining durability with comfort and style. We ensure every piece reflects meticulous craftsmanship and thoughtful design, supporting a sustainable and stylish wardrobe.

ENVIRONMENTAL AND ETHICAL COMMITMENT IN EVERY DETAIL

BETTER FOR PEOPLE AND THE PLANET

The Global Recycled Standard (GRS) is an international, voluntary certification that sets requirements for third-party verification of recycled content, as well as social, environmental, and chemical practices in production.

To carry the GRS logo, a product must have 50% or more recycled content.

The Global Organic Textile Standard (GOTS) is the world's leading certification for organic fibers, especially in the textile industry. It sets strict environmental and social criteria across the entire supply chain — from harvesting raw materials to environmentally and socially responsible manufacturing, and finally, labeling.

Products must contain at least 70% certified organic natural fibers.
To be labeled "organic," a product must have at least 95% organic fibers.

TheOEKO-TEX® Standard 100 is one of the world's best-known certifications for textiles tested for harmful substances. It guarantees that every component of the product — from threads and fabrics to buttons and prints — has been rigorously tested and issafe for human health.

Earthmove® performance fabric delivers breathable, ultra-light comfort for active use.
Constructed with quick-dry technology and high-stretch fibers that move with the body, this material is designed to support freedom of movement across a wide range of activities.

Its lightweight structure enhances airflow and moisture management, helping the body stay dry and comfortable during use.
Durable and flexible, Earthmove® fabric maintains its shape and performance over time, making it suitable for both apparel and performance-driven applications.

Designed for comfort in motion, Earthmove® combines functionality, lightness and adaptability in one solution.

The[PETA-Approved Vegan] label certifies that a product is completely free from animal-derived ingredients and has not been tested on animals. Granted by People for the Ethical Treatment of Animals (PETA)— one of the largest animal rights organizations in the world — this label helps consumers identify ethical, cruelty-free alternatives in fashion and beyond.

A Fair Wear certification signals a brand’s commitment to ethical and fair treatment of workers throughout the entire production process.

No exploitation of labo > Safe and healthy working conditions > Fair wages that meet workers’ basic needs > Reasonable working hours [...]

The Higg Index is a suite of tools developed by the Sustainable Apparel Coalition to measure the environmental and social impact of a product or brand across its entire lifecycle — from raw materials to end-of-life.

Holistic measurement of sustainability across multiple areas:

Water use
Energy and carbon emissions
Waste
Chemical management
Labor conditions and fair wages

THERMOLITE® provides lightweight warmth for all activities. Constructed with functional, insulating hollow fibers that last, this product can be used in apparel and non-apparel products. In addition, eco-conscious consumers will appreciate that these fibers can be made with either 100% recycled PET bottles or 100% textile waste.